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    /* ===== page-specific: GEO (blue accent) ===== */

    /* blue page accents */
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      padding: 5px 12px;
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      left: -34px;
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      width: min(300px, 88%);
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      font-size: 0.62rem;
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      padding: 15px 22px;
      font-size: 0.88rem;
      line-height: 1.55;
      vertical-align: top;
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      font-size: 0.64rem;
      font-weight: 500;
      letter-spacing: 0.12em;
      text-transform: uppercase;
      color: var(--muted);
      background: var(--bg-lighter);
      border-bottom: 1px solid var(--a10);
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    .cmp thead th.is-geo { color: var(--geo); }
    .cmp tbody th {
      font-family: var(--mono);
      font-size: 0.7rem;
      font-weight: 500;
      letter-spacing: 0.08em;
      text-transform: uppercase;
      color: var(--ink-soft);
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    .cmp tbody td { color: var(--muted); }
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      .cmp th, .cmp td { padding: 12px 16px; font-size: 0.82rem; }
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      display: grid;
      grid-template-columns: repeat(4, 1fr);
      gap: 1px;
      background: var(--a8);
      border: 1px solid var(--a8);
      border-radius: var(--r-lg);
      overflow: hidden;
      margin-top: clamp(32px, 4vw, 48px);
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      background: var(--bg-card);
      padding: clamp(20px, 2.4vw, 30px);
      transition: background-color 0.2s ease;
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    .grid4 article:hover { background: var(--bg-lighter); }
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      display: block;
      width: 7px;
      height: 7px;
      border-radius: 2px;
      background: linear-gradient(135deg, var(--geo), var(--violet-600));
      margin-bottom: 16px;
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    .grid4 strong {
      display: block;
      font-size: 0.98rem;
      font-weight: 600;
      letter-spacing: -0.01em;
      margin-bottom: 7px;
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    .grid4 p { font-size: 0.84rem; color: var(--muted); line-height: 1.6; }
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    @media (max-width: 480px) { .grid4 { grid-template-columns: 1fr; } }

    /* ROI tiles: 4-up */
    .thesis-tiles.is-four { grid-template-columns: repeat(4, 1fr); }
    @media (max-width: 900px) { .thesis-tiles.is-four { grid-template-columns: 1fr 1fr; } }
    @media (max-width: 520px) { .thesis-tiles.is-four { grid-template-columns: 1fr; } }

    /* mobile: comparison table becomes stacked cards (no sideways overflow) */
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      .cmp tbody tr {
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        border-radius: 14px;
        background: var(--bg-card);
        padding: 14px 0 14px;
        margin-bottom: 12px;
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      .cmp tbody tr th, .cmp tbody tr td { border-bottom: 0 !important; padding: 3px 16px; }
      .cmp tbody th { padding-bottom: 8px; font-size: 0.66rem; }
      .cmp tbody td::before {
        display: block;
        font-family: var(--mono);
        font-size: 0.56rem;
        font-weight: 500;
        letter-spacing: 0.1em;
        text-transform: uppercase;
        color: var(--faint);
        margin-bottom: 2px;
      }
      .cmp tbody td:not(.is-geo)::before { content: "Traditional SEO"; }
      .cmp tbody td.is-geo {
        border-radius: 10px;
        margin: 8px 12px 0;
        padding: 10px 14px;
      }
      .cmp tbody td.is-geo::before { content: "GEO"; color: var(--geo); }
    }
  </style>
</head>
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<a href="/pricing/">Pricing</a>
          <a href="/industries/">Industries</a>
          <a href="/blog/">Blog</a>
          <a href="/en-about/">About</a>
          <a href="/faq/">FAQ</a>
          </div>
      </div>
      <a class="v5-dd-featured" href="/free-audit/">
        <span class="v5-dd-featured-tag">Free</span>
        <strong>See how AI engines talk about your brand</strong>
        <span class="go">Run the GEO audit <span class="arr">→</span></span>
      </a>
      <div class="row">
        <a class="btn btn-ghost" href="/free-audit/">Free audit</a>
        <a class="btn btn-heat" href="https://cal.com/noah-maman-arrow-ai/15min" data-cal-trigger>Book a call</a>
      </div>
      <nav class="v5-lang v5-mob-lang" aria-label="Language">
        <a class="is-active" href="/geo/">EN</a>
          <a href="/es/">ES</a>
          <a href="/fr/">FR</a>
      </nav>
    </div>
    
  </header>

  <div class="frame">
    <main>
      <!-- ============ HERO (split: copy left, citation scan right) ============ -->
      <section class="section hero geo-split">
        <div class="geo-hero-grid">
          <div>
            <a class="hero-pill" href="#compare">
              <span class="tag">GEO</span>
              GEO vs. traditional SEO — a different finish line
              <span class="arr">→</span>
            </a>

            <h1 class="h-display">Be found inside <span class="hl-blue">AI answers</span></h1>
            <p class="lede">
              Arrow builds the answer layer that helps your brand become visible,
              cited, and recommended across ChatGPT, Gemini, Perplexity, Claude, and
              AI Overviews. <span class="lede-hl">Start with a free 2-minute audit.</span>
            </p>

            <div class="hero-ctas">
              <a class="btn btn-geo" href="/geo/app/">Run the free GEO audit</a>
              <a class="btn btn-ghost" href="https://cal.com/noah-maman-arrow-ai/15min" data-cal-trigger>Book a strategy call</a>
            </div>
          </div>

          <div class="geo-stack reveal" aria-hidden="true">
            <span class="geo-chip">Cited ✓</span>
            <div class="hero-console">
              <div class="offer-visual-bar">
                <span class="name">geo — visibility scan</span>
                <span class="badge">answer engines</span>
              </div>
              <div class="offer-visual-body">
                <div class="row"><span class="hot">$</span><span>arrow geo scan yourcompany.com</span></div>
                <div class="row"><span class="k">[ ENTITY ]</span><span class="fill">.............</span><span class="ok">structured</span></div>
                <div class="row"><span class="k">[ CHATGPT ]</span><span class="fill">.............</span><span class="ok">cited ✓</span></div>
                <div class="row"><span class="k">[ GEMINI ]</span><span class="fill">.............</span><span class="ok">recommended ✓</span></div>
                <div class="row"><span class="k">[ PERPLEXITY ]</span><span class="fill">.............</span><span class="ok">source linked ✓</span></div>
                <div class="row"><span class="k">[ AI OVERVIEWS ]</span><span class="fill">.............</span><span class="ok">featured ✓</span></div>
                <div class="row"><span class="k">visibility</span><span class="fill">.............</span><span class="num">87<span class="blue">/100</span></span></div>
              </div>
            </div>
            <div class="geo-float">
              <span class="f-label">Citation detected</span>
              <p class="f-quote">"For this category, <strong>your brand</strong> is one of the most recommended options…"</p>
              <span class="f-src"><i></i>ChatGPT · answer to a buyer question</span>
            </div>
          </div>
        </div>
      </section>

      <!-- ============ BRAND MOTION FILM ============ -->
      <section class="section film-section" id="film">
        <span class="cross is-left" aria-hidden="true"></span>
        <span class="cross is-right" aria-hidden="true"></span>

        <h2 class="sr-only">From ten blue links to one answer — GEO explained in 36 seconds.</h2>

        <figure class="film reveal is-muted" data-film>
          <div class="film-shell">
            <video
              autoplay
              muted
              loop
              playsinline
              preload="metadata"
              width="1920"
              height="1080"
              poster="/assets/video/arrow-ai-geo-motion-poster.jpg"
              aria-label="Arrow AI motion film: why SEO gave way to GEO, Generative Engine Optimization"
            >
              <source src="/assets/video/arrow-ai-geo-motion.mp4" type="video/mp4" />
            </video>

            <button class="film-play" type="button" data-film-play aria-label="Play the Arrow AI film">
              <i aria-hidden="true"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M8 5.4v13.2L19 12z" /></svg></i>
            </button>

            <button class="film-sound" type="button" data-film-sound aria-pressed="false" aria-label="Toggle film sound">
              <span class="film-label-on">
                <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M4 9v6h4l5 4V5L8 9H4z" /><path d="m17 9 5 6m0-6-5 6" /></svg>
                Sound on
              </span>
              <span class="film-label-off">
                <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M4 9v6h4l5 4V5L8 9H4z" /><path d="M17 9.4a3.6 3.6 0 0 1 0 5.2M20 6.9a7.2 7.2 0 0 1 0 10.2" /></svg>
                Sound off
              </span>
            </button>
          </div>
        </figure>
      </section>

      <!-- ============ ENGINES STRIP ============ -->
      <section class="section engines">
        <span class="cross is-left" aria-hidden="true"></span>
        <span class="cross is-right" aria-hidden="true"></span>
        <div class="engines-inner">
          <span class="engines-label">Visible across every AI answer surface</span>
          <div class="marquee" aria-hidden="true">
            <div class="marquee-track">
              <span>ChatGPT</span><span>Gemini</span><span>Perplexity</span><span>Claude</span><span>AI Overviews</span><span>Copilot</span><span>Grok</span><span>Meta AI</span><span>DeepSeek</span>
              <span>ChatGPT</span><span>Gemini</span><span>Perplexity</span><span>Claude</span><span>AI Overviews</span><span>Copilot</span><span>Grok</span><span>Meta AI</span><span>DeepSeek</span>
            </div>
          </div>
        </div>
      </section>

      <!-- ============ PROBLEM + GEO vs SEO ============ -->
      <section class="section" id="compare">
        <span class="cross is-left" aria-hidden="true"></span>
        <span class="cross is-right" aria-hidden="true"></span>
        <div class="offers-head reveal">
          <p class="kicker">The problem</p>
          <h2 class="h-section">Search is no longer just links. <span class="hl-blue">It is answers.</span></h2>
          <p class="lede">
            AI engines summarize the market before buyers click. If your brand,
            proof, and pages are not structured clearly, you get skipped or
            described incorrectly. GEO does not replace SEO — it adds a second
            layer built for engines that answer instead of just linking.
          </p>
        </div>

        <div class="cmp-wrap reveal">
          <table class="cmp">
            <thead>
              <tr>
                <th scope="col">Dimension</th>
                <th scope="col">Traditional SEO</th>
                <th scope="col" class="is-geo">GEO</th>
              </tr>
            </thead>
            <tbody>
              <tr>
                <th scope="row">Goal</th>
                <td>Rank a page in the results list</td>
                <td class="is-geo">Get cited inside the generated answer</td>
              </tr>
              <tr>
                <th scope="row">Success metric</th>
                <td>Position, clicks, organic sessions</td>
                <td class="is-geo">Citation rate, share of AI answers, qualified leads</td>
              </tr>
              <tr>
                <th scope="row">Unit of optimization</th>
                <td>Keywords and backlinks</td>
                <td class="is-geo">Entities, proof, and structured facts</td>
              </tr>
              <tr>
                <th scope="row">Content format</th>
                <td>Long-form pages targeting search intent</td>
                <td class="is-geo">Direct answers, FAQs, comparison tables, schema</td>
              </tr>
              <tr>
                <th scope="row">Where it shows up</th>
                <td>Google, Bing search results</td>
                <td class="is-geo">ChatGPT, Gemini, Perplexity, Claude, AI Overviews</td>
              </tr>
              <tr>
                <th scope="row">Trust signal</th>
                <td>Domain authority and backlink profile</td>
                <td class="is-geo">Cross-source corroboration and citation consistency</td>
              </tr>
            </tbody>
          </table>
        </div>
      </section>

      <!-- ============ THE SYSTEM ============ -->
      <section class="section" id="system">
        <span class="cross is-left" aria-hidden="true"></span>
        <span class="cross is-right" aria-hidden="true"></span>
        <div class="reveal">
          <p class="kicker">The system</p>
          <h2 class="h-section">Entities. Answers. Proof. <span class="hl-blue">Tracking.</span></h2>
          <p class="lede" style="margin-top: 16px">
            One visibility system that makes your offer easier for AI engines to
            understand, cite, compare, and recommend.
          </p>
        </div>

        <div class="grid4 reveal">
          <article>
            <span class="dot"></span>
            <strong>Entity Clarity</strong>
            <p>Brand, services, locations, people, proof, and category mapped clearly.</p>
          </article>
          <article>
            <span class="dot"></span>
            <strong>Answer Pages</strong>
            <p>Pages built around buyer questions and AI answer patterns.</p>
          </article>
          <article>
            <span class="dot"></span>
            <strong>Proof Layer</strong>
            <p>Schema, FAQs, citations, cases, links, and source quality.</p>
          </article>
          <article>
            <span class="dot"></span>
            <strong>Measurement</strong>
            <p>Track visibility, answer gaps, citations, and next content moves.</p>
          </article>
        </div>
      </section>

      <!-- ============ ROI (indigo band) ============ -->
      <section class="section" id="roi">
        <span class="cross is-left" aria-hidden="true"></span>
        <span class="cross is-right" aria-hidden="true"></span>
        <div class="thesis-panel reveal">
          <p class="kicker">Visibility ROI</p>
          <figure>
            <blockquote data-word-reveal>
              More citations. <em>Better answers.</em> When AI engines describe your
              market, your brand shows up structured, sourced, and recommended —
              instead of skipped.
            </blockquote>
            <figcaption>— Why companies build a GEO layer</figcaption>
          </figure>
          <div class="thesis-tiles is-four">
            <div class="thesis-tile">
              <strong>6+</strong>
              <span>AI answer surfaces to monitor and optimize for</span>
            </div>
            <div class="thesis-tile">
              <strong>30d</strong>
              <span>typical first iteration cycle after the audit</span>
            </div>
            <div class="thesis-tile">
              <strong>1 layer</strong>
              <span>answer-ready content, proof, schema, and links</span>
            </div>
            <div class="thesis-tile">
              <strong>100%</strong>
              <span>built around your actual offer and category</span>
            </div>
          </div>
        </div>
      </section>

      <!-- ============ INDUSTRIES ============ -->
      <section class="section" id="industries">
        <span class="cross is-left" aria-hidden="true"></span>
        <span class="cross is-right" aria-hidden="true"></span>
        <div class="reveal">
          <p class="kicker">Where it runs</p>
          <h2 class="h-section">Built for regulated, real-world industries</h2>
        </div>
        <div class="ind-grid reveal">
          <a class="ind-card" href="/law/">
            <span class="ind-card-ico" style="color:#b45309" aria-hidden="true"><svg viewBox="0 0 22 22" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><path d="M11 3v16"/><path d="M5 7l3-2 3 2 3-2 3 2"/><path d="M5 7l-2 5a4 4 0 0 0 8 0L9 7"/><path d="M13 7l-2 5a4 4 0 0 0 8 0L17 7"/><path d="M7 19h8"/></svg></span>
            <span class="ind-card-txt"><span class="name">Law</span><span class="meta">Intake · GEO · legal workflows</span></span>
            <span class="arr">→</span>
          </a>
          <a class="ind-card" href="/healthcare/">
            <span class="ind-card-ico" style="color:#dc2626" aria-hidden="true"><svg viewBox="0 0 22 22" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><path d="M11 19S3 14 3 8a4 4 0 0 1 8 0 4 4 0 0 1 8 0c0 6-8 11-8 11z"/><path d="M11 8v5M8.5 10.5h5"/></svg></span>
            <span class="ind-card-txt"><span class="name">Healthcare</span><span class="meta">Patient AI · visibility</span></span>
            <span class="arr">→</span>
          </a>
          <a class="ind-card" href="/real-estate/">
            <span class="ind-card-ico" style="color:#0369a1" aria-hidden="true"><svg viewBox="0 0 22 22" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 10.5L11 3l8 7.5"/><path d="M5 9v10h5v-5h2v5h5V9"/></svg></span>
            <span class="ind-card-txt"><span class="name">Real Estate</span><span class="meta">Agents · brokers · listings</span></span>
            <span class="arr">→</span>
          </a>
          <a class="ind-card" href="/ecommerce/">
            <span class="ind-card-ico" style="color:#7c3aed" aria-hidden="true"><svg viewBox="0 0 22 22" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><path d="M2 3h3l1.5 9h10l2-6H6"/><circle cx="9" cy="18" r="1.5"/><circle cx="16" cy="18" r="1.5"/></svg></span>
            <span class="ind-card-txt"><span class="name">Ecommerce</span><span class="meta">Product · operations</span></span>
            <span class="arr">→</span>
          </a>
          <a class="ind-card" href="/food-beverage/">
            <span class="ind-card-ico" style="color:#d97706" aria-hidden="true"><svg viewBox="0 0 22 22" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><path d="M8 3v5a4 4 0 0 0 8 0V3"/><path d="M12 12v7"/><path d="M3 3v5c0 1.5 1 3 3 3s3-1.5 3-3V3"/><path d="M3 8h6"/></svg></span>
            <span class="ind-card-txt"><span class="name">Food &amp; Beverage</span><span class="meta">Content · ops for brands</span></span>
            <span class="arr">→</span>
          </a>
          <a class="ind-card" href="/yacht/">
            <span class="ind-card-ico" style="color:#0284c7" aria-hidden="true"><svg viewBox="0 0 22 22" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><path d="M11 3v10"/><path d="M11 6l7 7H4z"/><path d="M3 17h16"/><path d="M5 17c0 1.5 1.5 3 6 3s6-1.5 6-3"/></svg></span>
            <span class="ind-card-txt"><span class="name">Yachts</span><span class="meta">GEO · concierge AI</span></span>
            <span class="arr">→</span>
          </a>
        </div>
      </section>

      <!-- ============ FAQ ============ -->
      <section class="section" id="faq">
        <span class="cross is-left" aria-hidden="true"></span>
        <span class="cross is-right" aria-hidden="true"></span>
        <div class="reveal" style="text-align: center">
          <p class="kicker is-plain" style="justify-content: center">FAQ</p>
          <h2 class="h-section">GEO, answered</h2>
        </div>
        <div class="faq-wrap reveal">
          <details class="faq-item" open>
            <summary>What is GEO? <span class="ico" aria-hidden="true"></span></summary>
            <div class="faq-a">
              GEO, or Generative Engine Optimization, helps brands become visible,
              cited, and recommended inside AI-generated answers.
            </div>
          </details>
          <details class="faq-item">
            <summary>Which AI engines does Arrow GEO target? <span class="ico" aria-hidden="true"></span></summary>
            <div class="faq-a">
              Arrow GEO targets answer visibility across ChatGPT, Gemini, Perplexity,
              Claude, AI Overviews, Copilot, and emerging AI search surfaces.
            </div>
          </details>
          <details class="faq-item">
            <summary>What does a GEO system include? <span class="ico" aria-hidden="true"></span></summary>
            <div class="faq-a">
              A GEO system includes entity clarity, answer-ready pages, proof sources,
              schema, FAQs, citations, internal links, topical authority, and
              visibility tracking.
            </div>
          </details>
        </div>
      </section>

      <!-- ============ REST OF THE STACK ============ -->
      <section class="section" id="stack-more">
        <span class="cross is-left" aria-hidden="true"></span>
        <span class="cross is-right" aria-hidden="true"></span>
        <div class="reveal">
          <p class="kicker">The rest of the stack</p>
          <h2 class="h-section">One system is a start. <span class="hl-heat">Three compound.</span></h2>
        </div>
        <div class="xgrid reveal" style="grid-template-columns: repeat(2, 1fr)">
          <article class="xcard" data-accent="sys" data-xcard="sys" role="button" tabindex="0" aria-haspopup="dialog" aria-label="Explore AI Systems — details">
            <span class="xopen" aria-hidden="true"><svg width="15" height="15" viewBox="0 0 16 16" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M9.5 2.5h4v4M6.5 13.5h-4v-4M13.5 2.5L9 7M2.5 13.5L7 9"/></svg></span>
            <p class="offer-index">02 — AI Systems</p>
            <h3>Put AI inside the workflow, not beside it</h3>
            <div class="xvis"><div class="offer-visual" aria-hidden="true">
              <div class="offer-visual-bar">
                <span class="name">system — workflow log</span>
                <span class="badge">operations</span>
              </div>
              <div class="offer-visual-body">
                <div class="row"><span class="k">09:41:02</span><span>lead.created</span><span class="fill">.......</span><span class="ok">CRM updated</span></div>
                <div class="row"><span class="k">09:41:03</span><span>docs.retrieved</span><span class="fill">.......</span><span class="ok">context ready</span></div>
                <div class="row"><span class="k">09:41:05</span><span>draft.generated</span><span class="fill">.......</span><span class="hot">→ approval</span></div>
                <div class="row"><span class="k">09:41:37</span><span>human.approved</span><span class="fill">.......</span><span class="ok">reply sent</span></div>
                <div class="row"><span class="k">09:41:38</span><span>analytics.logged</span><span class="fill">.......</span><span class="ok">pipeline ✓</span></div>
              </div>
            </div></div>
          </article>
          <article class="xcard" data-accent="studio" data-xcard="studio" role="button" tabindex="0" aria-haspopup="dialog" aria-label="Explore AI Studio — details">
            <span class="xopen" aria-hidden="true"><svg width="15" height="15" viewBox="0 0 16 16" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M9.5 2.5h4v4M6.5 13.5h-4v-4M13.5 2.5L9 7M2.5 13.5L7 9"/></svg></span>
            <p class="offer-index">03 — AI Studio</p>
            <h3>Turn one brief into a month of content</h3>
            <div class="xvis"><div class="offer-visual" aria-hidden="true">
              <div class="offer-visual-bar">
                <span class="name">studio — production run</span>
                <span class="badge">content</span>
              </div>
              <div class="offer-visual-body">
                <div class="row"><span class="hot">$</span><span>arrow studio run brief.md</span></div>
                <div class="row"><span class="k">brand system</span><span class="fill">.................</span><span class="ok">parsed</span></div>
                <div class="row"><span class="k">ad variants</span><span class="fill">.................</span><span class="num">4</span></div>
                <div class="row"><span class="k">social posts</span><span class="fill">.................</span><span class="num">6</span></div>
                <div class="row"><span class="k">landing hero</span><span class="fill">.................</span><span class="num">1</span></div>
                <div class="row"><span class="k">review queue</span><span class="fill">.................</span><span class="pur">ready for approval</span></div>
              </div>
            </div></div>
          </article>
        </div>
      </section>

      <!-- ============ FINAL CTA ============ -->
      <section class="section" id="deeper">
        <span class="cross is-left" aria-hidden="true"></span>
        <span class="cross is-right" aria-hidden="true"></span>
        <div class="reveal">
          <p class="kicker is-blue">Go deeper</p>
          <h2 class="h-section">The full GEO library</h2>
          <p class="lede" style="margin-top:14px">Start with <a href="/why-geo/">why GEO matters now</a>, explore the <a href="/geo/global-ai-visibility/">global AI visibility map</a> and the <a href="/geo/buyer-question-library/">buyer question library</a>, get the short answers to <a href="/geo/answers/">the questions buyers ask AI</a>, compare it to <a href="/geo-vs-seo/">traditional SEO</a>, learn the playbooks for <a href="/blog/get-cited-by-chatgpt/">ChatGPT</a>, <a href="/blog/google-ai-overviews-playbook/">AI Overviews</a> and <a href="/blog/get-cited-by-perplexity/">Perplexity</a>, check the <a href="/glossary/">glossary</a> — then measure yourself on <a href="/geo-platform/">the platform</a>.</p>
          <p class="lede" style="margin-top:14px">Want to see what a scored market actually looks like? We audited <a href="/ranking/yacht/geo/miami-florida/">100 Miami yachting companies on AI visibility</a> — the sector averages 57/100 and not one firm reaches 85. All our market studies live in <a href="/ranking/">the AI Visibility Index</a>.</p>
        </div>
      </section>
      <section class="section cta-final" id="contact">
        <span class="cross is-left" aria-hidden="true"></span>
        <span class="cross is-right" aria-hidden="true"></span>
        <div class="cta-panel reveal">
          <p class="kicker is-plain" style="justify-content: center">Get started</p>
          <h2>Build the answer layer. Show up where buyers ask.</h2>
          <p class="sub">
            Arrow starts with a GEO audit, then builds the pages, proof, schema, and
            tracking system that makes your brand easier to recommend.
          </p>
          <div class="row">
            <a class="btn btn-geo" href="/geo/app/">Run the free GEO audit</a>
            <a class="btn btn-ghost" href="https://cal.com/noah-maman-arrow-ai/15min" data-cal-trigger>Talk to Arrow</a>
          </div>
          <p class="micro">Free audit → scoped proposal → build. No commitment before the plan.</p>
        </div>
      </section>
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