# Monthly AI visibility decision memo — blank template

This is a reporting template, not an Arrow result or an automated report. Replace
each blank with reviewed evidence, or write **not measured**. Do not reconstruct
an earlier baseline after making a change.

## Decision and scope

- Decision requested:
- Owner and decision date:
- Period and comparison period:
- Subject name and official domain:
- Buyer cohort, language and intended market:
- Panel version, prompt IDs and evidence location:
- Collection surface, method, known model and session context:
- Changed conditions or unmatched questions:

## What was observed

| Measure | Current count / denominator | Comparable prior count / denominator | Evidence / limits |
|---|---|---|---|
| Valid observations | | | |
| Failed or unavailable attempts | | | |
| Distinct questions with a valid answer / eligible panel questions | | | |
| Brand mentions / valid observations in cohort | | | |
| Domain citations / valid observations in cohort | | | |
| Recommendations / valid non-branded commercial observations | | | |
| Platform-provided impressions or citations (separate report) | | | |
| Observed AI-referred sessions (defined attribution scope) | | | |
| Qualified inquiries with recorded AI referral evidence | | | |
| Self-reported AI discovery (possible overlap with referrals) | | | |
| Won opportunities with documented AI touchpoint | | | |

Use a separate row set for each collection context. Never add platform impressions,
sampled answers and site sessions into one funnel denominator. A citation is not
a user identity. Report missing data separately; do not replace it with zero.

## Costs and business interpretation

- Content and implementation hours and cost basis:
- Measurement, software and review costs:
- Total scoped cost and currency:
- Observed qualified inquiries and their qualification rule:
- Observed attributed revenue and attribution rule, if available:
- What cannot be linked or attributed:
- Alternative explanations and other campaigns running in the period:

Cost per recorded qualified inquiry is descriptive; it does not prove incremental
return. Do not claim ROI from an unlinked visibility score or pipeline amount.

## Decisions and follow-up

| Evidence-backed issue | Proposed action | Owner | Cost / effort | Acceptance check | Review date |
|---|---|---|---|---|---|
| | | | | | |

- Continue, change, pause or collect more evidence:
- What would change this decision:
- Next comparable collection and reporting date:

Definitions: https://arrow-ai.us/blog/ai-citation-tracking/
Report guide: https://arrow-ai.us/blog/ai-visibility-reporting-how-to-explain-progress-to-a-cfo/