Bing AI Mode and Copilot: 5 November changes for SEO and GEO

2AI experiences on Bing

One feature became two.

Microsoft's Search with AI page says Copilot Search has evolved into two distinct AI experiences on Bing: AI Overview, a quick summary at the top of the results with links to its sources, and AI Mode, a conversational experience for follow-up questions that lists the references it used.

NoCacheReplaced by the new preferences

No grounding, fewer citations.

Microsoft states that choosing Disallow or DisallowExtended for grounding will reduce brand visibility in AI experiences, and that allowing it makes content eligible to inform answers with links and citations. The new preferences replace NoArchive and NoCache for training and grounding.

Opt-inCopilot in Windows Search

Opt-in answers on the taskbar.

Microsoft plans an option to bring Copilot answers into the new Windows 11 taskbar Search, with a jump to the full Copilot app. It says the experience will be opt-in and will first roll out to select markets later this year.

Arrow's take

What it means for SEO and GEO

• Review your AI Grounding choice before February 1, 2027: blocking grounding takes your pages out of the sources Bing AI Mode, AI Overview and Copilot can cite.
• If you use NoArchive or NoCache today, plan the switch to the new preferences instead of relying on the old tags.
• Verify your site in Bing Webmaster Tools and check the AI Performance report alongside your own prompt tests: third-party trackers can change which engines they cover.