Arrow AI
Free See how AI engines talk about your brand Run the GEO audit ->
GEO Generative Engine Optimization →

GEO that helps buyers find you in AI.

Arrow AI helps B2B and service businesses make their offer easier to discover, understand and verify in AI search. We improve your source pages, document answers on agreed AI tools and turn the findings into your next improvements.

From $490/month + $990 setup
Start plan · one business, language and market. Estimated setup: 3–5 weeks after access is confirmed.

Evidence you can inspect

See the work. Understand the evidence.

Review a public implementation and the method behind an AI visibility report before choosing your plan.

Public implementation · France DPE

Connect a buyer’s question to the right service.

The France DPE case follows service information, local coverage and the booking journey. Its published source review records an Arrow AI attribution on the client’s website.

  • Inspect the public service and location pages.
  • See how the content supports a homeowner’s decision.
  • Read what the evidence establishes and what remains unmeasured.
Read the implementation case →
Measurement method

A recommendation needs a recorded answer.

A useful record preserves the exact question, AI surface, date, complete answer and cited URLs. It also includes non-mentions and unavailable checks.

  • Separate questions that name your brand from open buyer questions.
  • Compare repeated observations under similar conditions.
  • Keep website checks, citations and customer inquiries distinct.
Inspect the measurement method →

The France DPE case documents implementation; it does not establish an increase in AI recommendations or attributed revenue. Our Miami yachting study separately examines website readiness, not live AI recommendations.

From ten blue links to one answer — GEO explained in 36 seconds.

Watch the GEO film on its dedicated video page →

Plan observations for the surfaces your buyers use

The problem

SEO and GEO share foundations. Measure both.

Accessible pages, useful content and verifiable business information support both search results and AI answers. GEO adds a focused review of how AI tools describe your offer, which sources they cite and where buyers need better information.

Dimension Traditional SEO GEO
Goal Rank a page in the results list Earn accurate mentions, citations and relevant recommendations
Success metric Position, clicks, organic sessions Observed recommendations, citations, accuracy and qualified inquiries
Unit of optimization Pages, search intent, technical access and authority The same foundations, plus gaps observed in AI answers
Content format Useful service pages, guides, comparisons and evidence The same useful formats, checked against buyer questions
Where it shows up Google, Bing search results ChatGPT, Gemini, Perplexity, Claude, AI Overviews
Trust signal Relevant expertise, references and trustworthy information Consistent business facts and independently verifiable evidence

The system

Entities. Answers. Proof. Tracking.

One visibility system that makes your offer easier for AI engines to understand, cite, compare, and recommend.

Entity Clarity

Brand, services, locations, people, proof, and category mapped clearly.

Answer Pages

Pages built around buyer questions and AI answer patterns.

Proof Layer

Schema, FAQs, citations, cases, links, and source quality.

Measurement

Track visibility, answer gaps, citations, and next content moves.

Included in GEO Start

Clear scope. Work you can review. Start with agreed buyer questions, completed improvements and a private dashboard of dated observations.
GEO Start · $990 setup + $490/month
20 buyer questions on two agreed AI tools
4 scheduled observation rounds per monthly cycle
2 + 1 launch improvements + one improvement each month
1 contact form or booking journey checked

Where it runs

Built for regulated, real-world industries

GEO learning path

Build AI visibility in the right order

Start with the category, move through the implementation, then measure the signals that show whether AI engines understand, cite, and recommend the brand.

How we measure GEO

Know what changed. Keep the evidence.

We agree the questions, market, language and two AI tools before setup. Four scheduled rounds per monthly cycle let you compare dated observations in your private dashboard.

Mentions

Does the answer name your business, and describe your offer accurately?

Recommendations

Does an answer to an open buyer question actually suggest choosing your business?

Citations

Which source URLs support the answer? A mention and a link are recorded separately.

Inquiries

Where connected tools allow, track visits and submitted inquiries. Unknown sources remain unknown.

Reports show observed and unavailable checks, with collection dates and methods. API responses are labelled separately from consumer-app observations. These scheduled checks sample AI answers; they do not reveal every buyer’s conversation or establish causation.

Our approach builds on Google’s guidance on useful, original content and technical access and OpenAI’s documentation of search-crawler access. Neither accessible content nor structured data guarantees a citation.

FAQ

GEO, answered

What is GEO?
GEO, or Generative Engine Optimization, helps brands become visible, cited, and recommended inside AI-generated answers.
Which AI engines does Arrow GEO target?
Arrow GEO improves source pages for AI search experiences such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Managed plans track two agreed AI tools, with the collection method and dates recorded. API responses are distinguished from answers observed in consumer apps; coverage is confirmed before payment.
What does a GEO system include?
A GEO system includes entity clarity, answer-ready pages, proof sources, schema, FAQs, citations, internal links, topical authority, and visibility tracking.
How much does Arrow GEO cost?
Start is $990 setup plus $490/month; Growth is $790 setup plus $790/month; Scale is $1,490 setup plus $1,290/month. Each plan covers one business, one language and one market. Setup takes an estimated 3–5 weeks after required access and information are received. Monthly billing starts when you accept the completed setup. Compare GEO plans and included work.
How do you measure GEO results?
We record answers to agreed buyer questions on two selected AI tools, four times per monthly cycle. Reports identify mentions, competitors, cited sources where available, and collection dates and methods. Website readiness checks are reported separately from observed AI answers. Visits and inquiries are measured where connected tools allow; a website click is not a lead.
Who is Arrow GEO a good fit for?
Arrow GEO is designed for B2B and service businesses that want help improving their public source pages and reviewing how AI tools describe their offer. You need accurate business information, agreed access and someone who can approve changes. One managed plan covers one business, one language and one market.
How is managed GEO different from a tracking tool?
A tracking tool records observations. Arrow’s managed plans also include agreed improvements carried out by the team: 2, 3 or 4 launch improvements and 1, 2 or 3 monthly improvements for Start, Growth and Scale. Each improvement’s scope is agreed in advance; larger projects are quoted separately.
Do I need a new website or an llms.txt file?
You do not necessarily need a new website. We agree how to improve your existing pages and who publishes the changes. An llms.txt file is optional, and Google says it does not use it for Search visibility. Useful content, crawlable links and clear business facts take priority.
Does GEO replace SEO or guarantee AI recommendations?
GEO builds on SEO fundamentals: accessible pages, clear business information, useful content and verifiable sources. Arrow commits to agreed improvements and reporting, not guaranteed mentions, citations, rankings or customers. AI answers vary by tool, question and date.

The rest of the stack

One system is a start. Three compound.

02 — AI Systems

Put AI inside the workflow, not beside it

03 — AI Studio

Turn one brief into a month of content

Go deeper

The full GEO library

Start with why GEO matters now, explore the global AI visibility map and the buyer question library, get the short answers to the questions buyers ask AI, compare it to traditional SEO, learn the playbooks for ChatGPT, AI Overviews and Perplexity, check the glossary — then measure yourself on the platform.

Want to see what a scored market actually looks like? We audited 100 Miami yachting companies in a website readiness study — 95 received a historical technical score, averaging 57/100; five could not be scanned. These are website checks, not measured AI recommendations. All our market studies live in the website readiness studies.

Get started

Build the answer layer. Show up where buyers ask.

Arrow starts with a GEO audit, then builds the pages, proof, schema, and tracking system that makes your brand easier to recommend.

Free audit → scoped proposal → build. No commitment before the plan.

Follow the question through to the evidence.

The GEO evidence library connects buyer questions, twelve industry guides, public implementation evidence and a repeatable measurement method.

Start with a buyer decision, inspect the citation method, and compare platform checks with the managed implementation scope.

AI visibility by platform

Build your plan around the engines your buyers use.

Explore ten source-based guides covering ChatGPT, Microsoft Copilot, Claude, Grok, Perplexity, Gemini, Google AI Overviews, AI Mode, Bing and Brave Search. Each guide connects platform-specific discovery, public evidence and a practical measurement plan.