Reviews and proof
Claims are easy.
Ask for the proof.
A useful case study lets you inspect the baseline, the changes and the measurement. A percentage without context tells you very little.
Reviews and proofDecision briefWhat changed?
Where is the evidence?
How was it measured?
What remains unknown?
The short answer
How can I verify a GEO provider's results?
Ask for the starting point, the work completed, the observation period and the measurement method. Check whether the result is a brand mention, a citation, a visit, a lead or revenue. Those are different outcomes. Request source evidence and limitations instead of relying on a headline percentage.
Decision guide
Follow the evidence back to its source.
| Claim | Supporting evidence | What it does not prove |
|---|---|---|
| More AI mentions | Dated answers, question set and repeated observations | That more real buyers searched for the brand |
| More citations | Answer captures and the exact cited URLs | That every citation sent traffic |
| More qualified inquiries | Defined lead criteria and identifiable source records | That every unknown-source inquiry came from AI |
| Revenue impact | Matched sales records and a stated attribution method | That content changes alone caused the sale |
Common questions
Before you decide.
Are screenshots enough?
A screenshot records one observation. To evaluate progress, ask for dates, the question asked, the collection method and repeated checks against a defined baseline.
Are reviews and case studies the same?
No. A review reports someone's experience. A case study describes a project and its results. Both need context, and neither is a guarantee of your outcome.
Does citation growth prove revenue growth?
No. Citations, visits, qualified inquiries and sales need separate measurement. Report the missing links honestly.
Keep exploring
Check the details.
Arrow references
Related decisions
Your next step
Start with your questions.
Then scope the work.
See what can be measured, what needs attention and which plan fits your business.