Arrow 
Use Bing Topics Portfolio to identify a relevant citation gap, then decide whether an existing page can answer it better. Keep the evidence and treat the result as a planning signal, not a promise of traffic.
What does Bing Topics Portfolio show?
Microsoft introduced Topics Portfolio in beta on October 13, 2026. It groups a site’s citation activity into topics and surfaces opportunity queries where other sites appear. Read the official announcement. Topic figures are approximate, and the feature needs enough data to appear.
Arrow’s method: use the report to choose one page decision. Keep commercial relevance and the evidence you can publish ahead of the apparent size of a topic. A question with many citations can still be a poor fit for your business.
Filter the opportunity before commissioning content.
Review three things: whether the business can meet the need, whether it has reliable evidence, and whether an existing URL already answers the question. Reject a query when the only way to cover it is to imply a service you do not provide.
| Question to ask | Evidence to inspect | Page decision |
|---|---|---|
| Is the need relevant? | Actual services, market and customer questions | Keep or discard the opportunity |
| Does a suitable page exist? | Service, help and local pages | Improve the owner URL before adding another |
| Can the answer be supported? | Approved facts, examples and conditions | Publish evidence or leave the claim out |
| What happens after the answer? | Relevant inquiry route and responsible team | Connect the page to a usable next step |
A local-service example: from missing answer to usable request.
Imagine a property-diagnostics provider investigating a question about a local quote. This is an illustrative decision process, not a measured France DPE result. If the existing local page is the appropriate destination, the team checks whether it explains the actual service, the area covered and the details a customer needs to request a quote.
The improvement might be a clearer answer and an explicit route to the right form. The team records the previous version and what changed. It does not publish several nearly identical city pages merely to match every query variant.
The France DPE implementation analysis applies the discovery-to-request idea to public pages. It also connects the next operational step to Arrow offer 02, AI Systems: validate the information, assign an owner and keep a person responsible for commitments.
Bring your own search data into the review.
The free AI Search Opportunity Finder complements the report with a browser-local review of a Search Console CSV. It ranks imported search rows for editorial review and prepares questions to observe in Google or Microsoft AI search. It does not import Bing citation data or measure assistant answers.
For each shortlisted query, compare the proposed destination with your actual buyer journey. Keep the export period and filters. A conventional search impression is evidence of search exposure in that report; it is not proof of a citation in an AI answer.
Keep a record you can repeat.
Save the question, the surface, language, market, date, complete answer and cited URLs. Include unanswered checks and non-mentions. When a source page changes, repeat the same panel under comparable conditions and keep different collection methods separate.
Report what you observed: the page was cited, the brand was named, or the check was unavailable. Avoid converting a small panel into a claim about every buyer. Use the citation tracking method for the full record and the Google and Microsoft collection to choose your next step.
Know what a missing topic cannot tell you.
Bing’s beta uses approximate signals and can omit low-data topics. Query classification can be imperfect, so review suggested opportunities rather than accepting every label. Absence from a view is a reason to inspect its scope and data availability, not a reliable measure of zero demand.
Sources and editorial scope
Reviewed October 30, 2026. Platform facts link to Microsoft’s announcement. The prioritization checklist, example and page decisions are Arrow AI editorial guidance. No private Bing report, traffic growth or customer revenue was supplied for this article.