Question 01

Can you help someone like me?

Publish the customers, locations and requirements your offer supports. Keep exclusions beside the offer so a buyer can check the fit.

A hotel should distinguish its actual neighborhood and property from similarly named locations.

Check your business facts →

Question 02

What exactly is included?

Name the service or plan, its deliverable and any review it requires. Make the boundary between included work and an extra request clear.

For a fictional AI intake, the output could be a reviewed request summary routed to the right team.

See the France DPE case →

Question 03

What changes the price or availability?

State the conditions that change the answer. Attach prices to their scope and currency, and explain where availability is confirmed.

For a hotel, room type, dates and cancellation terms belong together when they affect the offer.

Fix outdated price answers →

Question 04

What do you need from me?

Ask for the fields your team needs to assess the request. Tell the customer what happens after submission and who receives it.

A fictional property-service request might need an address, property type, approximate area and reason for the request.

Plan the request handoff →

Question 05

Who handles an unusual case?

Give exceptions a responsible owner and a clear review step. Carry the submitted details into the handoff so the customer can continue the conversation.

An address outside the published service area needs a coverage decision before an appointment is confirmed.

Explore AI Systems →

How do you help AI find these answers?

Keep the facts in visible text and link related pages where readers need them. For Google’s AI features, the page must be indexed and eligible for a Search snippet. Google’s eligibility guidance.

How do you check whether it works?

Run the five questions, save the answers and open each citation. Then follow your own request form through to the receiving system. Record mentions, citations and completed requests separately. Use the Answers measurement guide.

Your next step

Which question is missing from your website?

Start with AI Visibility for public answers, then AI Systems for the connected workflow. Get a free audit →

Arrow AI editorial checklist. Examples are illustrative. Published November 5, 2026.