Arrow GEO audit plan · suggested 14 days
The 14-Day GEO Audit Blueprint.
A suggested two-week workflow for turning a visibility question into a reviewable project plan. Four phases: scope the questions, record evidence, audit sources, agree the plan.
Why start with an audit
Know what the evidence says before choosing the work.
A missing name in one response is an observation, not a diagnosis. Start with real buyer questions, inspect the sources, and distinguish available evidence from missing measurements before proposing changes.
The execution
Four phases, a reviewable project plan.
Days 1–3
Define the scope
Choose the company, market, buyer decisions, and a manageable question set.
Review existing pages and actual commercial priorities. Identify the people who can verify product facts, evidence, and technical access. Agree the test surfaces and record what cannot currently be measured.
Output an agreed scope, owners, and question inventory
Days 4–6
Record the evidence
Capture repeatable observations on the surfaces included in the scope.
Save the question, engine or API, interface, language, market, date, complete answer, and cited URLs. Check whether a cited page supports the claim. Mark failed or unavailable observations as missing data; do not treat an API response as a consumer search test.
Output a documented observation log with evidence and limits
Days 7–10
Audit the source gaps
Inspect the public pages behind the questions and observations.
Check crawl access, indexability, clear company and offer facts, useful answers, internal links, and the evidence supporting material claims. Prioritize specific corrections by buyer impact and effort. An unexplained score is not a finding.
Output a prioritized backlog with source URL, evidence, owner, and acceptance check
Days 11–14
Agree the project plan
Review the proposed changes, responsibilities, and measurement before implementation.
Use the audit to define deliverables, dependencies, access, evidence review, and launch checks. The commercial offer remains $1,500 setup plus $899 per month; the proposal confirms the actual scope and timing. No fee buys or holds an AI recommendation.
Output a reviewable scope, delivery plan, and measurement agreementUnder the hood
What the setup actually fixes.
The audit checks controllable source quality and access. Findings should explain what is wrong, which evidence supports the finding, and what a correction would improve for the reader.
Entity clarity
State the company, offer, markets, and responsible people consistently, with sources for material claims.
Schema & structured data
Use applicable structured data that matches visible content. There is no special AI schema that guarantees a citation.
Answer-ready pages
Resolve a real buyer decision with direct answers, conditions, supporting evidence, and useful internal links.
Crawler access
Check actual access controls and indexability before changing them. Search inclusion and training controls have different purposes.
More depth: Measurement method · Authority library · How GEO works · GEO vs SEO · Why GEO · GEO glossary
A documented measurement plan
Separate readiness from observed answers.
Keep a versioned core question set and a record of test context. Report website-readiness assessments separately from mentions, recommendations, and supporting citations. Repeat observations and track relevant inquiries, while preserving uncertainty about cause and effect.
Measurement fields · example structure, no results shown
Website auditSource signalsseparate
Answer contextSurface + daterecord
CitationSupporting URLverify
Unavailable testNo observationmissing
The first deliverable is a defensible decision: which source needs work, what evidence supports that choice, and how the team will evaluate the change. A proposed schedule is not a promise of an AI ranking.
Start with the free audit
Review your website and define which buyer questions and answer observations belong in the project.
Straight answers
GEO Blueprint FAQ
What is the 14-Day GEO Blueprint?
A suggested two-week audit and planning workflow: define scope, record available evidence, audit public-source gaps, and agree a project plan. The schedule depends on access and evidence; it does not guarantee implementation or an AI recommendation in fourteen days.
What is GEO?
Generative Engine Optimization is work on public source quality, accessibility, company clarity, and useful answers, together with measurement of how AI systems describe or cite a business. It does not control a system’s final response.
Can you track GEO and AI citations over time?
Yes, by saving a versioned question set and each observation’s surface, date, market, answer, and supporting URLs. Report mentions, recommendations, citations, and website scores separately. Missing tests remain missing data, and provider API observations are distinct from consumer search tests.
What does the $1,500 setup include?
The proposal defines the selected technical corrections, company and content work, evidence review, and measurement setup. The commercial offer is $1,500 setup plus $899 per month. Deliverables, dependencies, timing, and ongoing work are confirmed in the agreed scope; no fee holds an AI position.
Start with your website
Make the next GEO decision with evidence.
Start with a public-site audit and agree the questions, sources, and measurements worth investigating. The next step is a scoped proposal you can review before implementation.
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