Arrow GEO playbook · 14 days
The 14-Day GEO Blueprint.
The exact system to make a brand the one AI recommends. Four phases, fourteen days: build the list, test the prompts, show the gap, close the setup.
Why it works
One AI answer now decides who gets the demo.
Buyers ask ChatGPT or Claude for the best tool in a category and act on the two or three names it returns. The blueprint finds the brands missing from that answer and puts them back in it.
The execution
Fourteen days, four moves.
Days 1–3
List Building
Find 100 funded or profitable B2B SaaS companies on LinkedIn.
Pick a category where one AI answer decides the shortlist. Funded or profitable means there is budget and a real owner of the problem — usually a VP of Marketing who is measured on pipeline.
Output 100 accounts where AI visibility is worth money
Days 4–6
The Prompt Test
Ask Claude or ChatGPT to recommend tools in their exact software category.
Use the questions a real buyer types — "best X for Y", "top alternatives to Z". Record who gets named, in what order, and which competitor shows up where the target does not. That list of prompts becomes the whole engagement.
Output the exact prompts where a competitor is named and they aren't
Days 7–10
The Outreach
Cold email the VP of Marketing showing a screenshot of their brand missing from the AI answer.
No pitch, no meeting ask — just the screenshot. It's a gap they can see, next to a competitor they know, in a channel they aren't tracking. The image does the arguing; the email just says "want me to send the full report?"
Output replies from people who just watched AI recommend a rival
Days 11–14
The Close
Run 15-minute Zoom audits demonstrating their missing schema codes and close the $1,500 setup.
Screen-share the audit: the missing structured data, the entity an engine can't verify, the answer-ready pages that don't exist. It's concrete and fixable — so the setup isn't a leap of faith, it's the obvious next step.
Output a signed $1,500 GEO setup, then $299/mo to hold the positionUnder the hood
What the setup actually fixes.
An engine cites what it can identify, understand and quote without risk. Most sites fail on all four.
Entity clarity
The engine learns exactly who the company is and what it does, so it stops guessing — or skipping.
Schema & structured data
The missing codes that let a model quote a fact safely. This is the gap you show on the Zoom audit.
Answer-ready pages
Pages that respond to the exact buyer prompt, in the format engines lift into their answers.
Crawler access
Open the AI crawlers a default config quietly blocks — you can't be cited from a room you're not in.
More depth: How GEO works · GEO vs SEO · Why GEO · GEO glossary
Yes — you can track it
AI visibility, turned into a number.
Fix the buyer prompts once, then run them against every engine on a schedule. Record whether the brand is named, in which position, and next to which competitors. Same prompts every month means you watch the line move instead of guessing — and you can prove the setup worked.
SEO was a race for a link on page one. GEO is a race to be one of three names in a single answer. The blueprint is just the fastest way to find out you're not — and fix it before your competitor does.
Start with the free audit
We run your site against the prompts your buyers actually ask and show you exactly who gets named instead.
Straight answers
GEO Blueprint FAQ
What is the 14-Day GEO Blueprint?
A four-phase plan to make a brand the one AI engines recommend: build a target list, test the prompts buyers ask, show each brand where it's missing from the AI answer, and fix it with a GEO setup — in fourteen days.
What is GEO?
Generative Engine Optimization — becoming the company an AI engine cites when someone asks for a recommendation, across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. It relies on entity clarity, structured data, citable proof and crawler access.
Can you track GEO and AI citations over time?
Yes. Fix a set of buyer prompts, run them against each engine on a schedule, and record whether the brand is named, its position, and which competitors sit beside it. Tracking the same prompts monthly turns AI visibility into a measurable number. Try the live check →
What does the $1,500 setup include?
Building the entity and structured data an engine needs to identify and quote the brand, shipping answer-ready pages for the buyer prompts, opening AI crawler access, and setting the prompt set for ongoing monthly tracking. GEO then continues at $299/month.
Two minutes, no call required
See if AI mentions you at all.
Run your site against the questions your buyers actually ask. If you're comfortable, you saved a meeting. If you're not, you'll know exactly what to fix — that's Day 1 of the blueprint.
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