Arrow It can't tell who you are
Twelve agencies share your name across three regions. With no clear entity, the engine skips you rather than risk naming the wrong company.
GEO · Real estate
Your next seller is asking AI
which agency to trust.
They no longer open ten tabs. They ask one question and get one answer that names two or three companies. Being eleventh in Google still earns you traffic — being left out of an AI answer earns you nothing.
Live build → France DPE, recommended inside ChatGPT
ChatGPT
Sources the answer used
Three names get the call. Everyone else in that city is invisible to
this buyer — not ranked low, absent.
Proof, not a promise
Case study
France DPE
<2
months before the first clients attributed to AI visibility
- Market
- Energy performance diagnostics — local intent, clear demand, strong proof signals.
- Lever
- Being cited at the decision moment, inside the answer itself.
- Lesson
- AI recommends the brands it understands. Structure the proof and the demand follows.
A property diagnostics company reached its first AI-attributed clients in under two months — demand arriving straight out of ChatGPT, before any click.
France DPE works in energy performance diagnostics, one of the most useful GEO markets there is: the demand is created by regulation, so people are obliged to ask the question. That is what makes the channel durable — it does not depend on a good year for transactions.
- Entity built so engines can identify the company with certainty, not guess.
- Answer-ready pages that respond to the exact question, in the format engines quote.
- Citable proof — verifiable facts an engine can safely repeat without risk.
Why it picks someone else
An engine cites what it can verify quickly.
Nothing about this is mysterious. A model picks the companies it can identify, understand and quote without taking a risk. Most real estate sites fail all three.
Your pages don't answer
Your site sells. The question asked was "how much does it cost" or "do I legally need this". Pages that never answer plainly never get quoted.
Nothing is citable
Claims without verifiable facts are a liability to a model. It reaches instead for a directory, a portal or a competitor who published something checkable.
The crawlers are blocked
A default robots.txt or a JavaScript-only site quietly locks out the AI crawlers. You are not losing the ranking — you were never in the room.
Where we track your name, every month
Fixed prompt set · reported, not estimated
ChatGPTTracked
PerplexityTracked
AI OverviewsTracked
GeminiTracked
ClaudeTracked
Same questions, same engines, every month — so movement is something you can see rather than something we assert.
The full stack
Visibility creates calls. Something has to answer them.
Most agencies buy visibility and then lose it at the phone. Arrow ships the three layers as one system, so the demand you win actually turns into signed mandates.
GEO
Get named when someone asks AI for a recommendation in your city.
- Entity and knowledge-graph build
- Answer-ready pages per service and city
- Schema, llms.txt, AI crawler access
- Monthly citation tracking on your prompt set
$1,500 + $299/mo
How GEO works →
AI Systems
The layer that decides whether visibility becomes revenue.
- Inbound qualified and answered 24/7
- Estimates and appointments without a callback
- CRM writes itself — no lead in a notebook
- Follow-up that runs whether you remember or not
from $2,500 + $299–599/mo
See the systems →
AI Studio
The published proof that keeps the first layer fed.
- Listing and neighbourhood content at volume
- Answer pages engines can quote directly
- On-brand assets from one brief
- A publishing cadence that does not depend on you
$1,500 + $499/mo
See AI Studio →
Running on Arrow infrastructure
The part nobody sees, and the reason it keeps working
Model-agnostic
Claude, GPT, Gemini and Mistral behind one layer. Models change; your system doesn't.
Your data stays yours
EU hosting available, GDPR-aligned processing, no training on your client data.
Connected, not parallel
Wired into the CRM, calendar and inbox you already use. No second tool to check.
Measured monthly
A fixed prompt set, tracked over time. You see the citations, not a dashboard of vanity.
From signature to cited
Live in 3 to 5 weeks.
Week 1
The prompt set
We fix the 30 questions your buyers actually ask, then measure where you stand on each one today. That baseline is the scoreboard for everything after.
Week 2
Entity and access
We make your company unambiguous to a machine, open the crawlers, and fix the structured data most sites get silently wrong.
Weeks 3–4
Answers shipped
Pages built to be quoted, one per real question, with citable facts. This is where most of the movement comes from.
Week 5 →
Tracked and tuned
Monthly re-measurement on the same prompts. Engines shift constantly; the maintenance is the product, not an upsell.
The agencies that win the next five years won't be the ones with the best photography. They'll be the ones an AI can confidently recommend — and who pick up when it does.
Start where it's cheapest to win
AI answers in French and other non-English markets are built on thinner sources.
There is less competition for the citation right now than there will ever be again.
Straight answers
Questions we get on the first call
What is GEO for a real estate business?
GEO is the work of becoming the company an AI engine cites when someone asks it for a recommendation. For real estate that means ChatGPT, Perplexity, Google AI Overviews and Gemini naming your agency, your property management company or your diagnostic firm inside the answer itself — not on page two of a list of links.
How is this different from SEO?
SEO competes for a position in a list of ten. GEO competes to be inside a single answer that usually names two or three companies. Ranking eleventh in Google still earns some traffic; being left out of an AI answer earns none. The work differs too: entity clarity, citable proof, structured data and crawler access matter far more than keyword density.
How long before I see something?
The build is live in 3 to 5 weeks. Engines re-crawl on their own cycles, so first citation movement usually shows within 4 to 10 weeks of launch. We track it monthly against your fixed prompt set, so you can see it rather than take our word for it.
What does it cost?
GEO is $1,500 to build then $299/month, which covers monthly prompt tracking plus content and entity maintenance. AI Systems — the layer that answers the calls the visibility creates — starts at $2,500 plus $299–599/month. The audit that tells you whether any of this is worth doing is free.
Does this work for diagnostic and energy audit firms too?
Yes, and often better than for agencies. Regulated services generate questions people are obliged to ask, which makes the intent non-discretionary and far less sensitive to a slow transaction market. France DPE is exactly this case.
What if I'm already invisible and my competitor isn't?
That is the normal starting point, and it is recoverable — AI citation is not a fixed ranking you have to outlast. It reflects what an engine can verify today. The audit will show you exactly which prompts your competitor owns and why they were picked.
Two minutes, no call required
Find out whether AI mentions you at all.
We run your site against the questions your buyers actually ask, and show you who gets named instead. If the answer is comfortable, you'll have saved yourself a meeting. If it isn't, you'll know exactly what to fix.
Related: Real estate AI systems · GEO vs SEO · ROI calculator · Case studies