AI visibility / Attribution
What evidence connects AI discovery to a qualified sales opportunity?
Keep the discovery observation, website visit, inquiry and sales opportunity as separate records, and connect them only when the available evidence supports the link. A reported AI mention is not a lead. An unknown referrer is not automatically AI traffic. Use defined qualification rules and preserve uncertainty instead of forcing every opportunity into a channel.
Arrow / Decision brief09Evaluation framework · illustrative workflow
01 / Compare the evidence
What to inspect before you decide.
| Stage | Evidence to retain | Boundary |
|---|---|---|
| 01Observed answer | Question, complete response, date and available sources. | An observation does not identify a real buyer. |
| 02Website visit | Available referral and campaign data collected by your analytics. | Missing attribution should remain unknown. |
| 03Qualified inquiry | Contact record and explicit qualification criteria. | A form submission is not automatically qualified. |
| 04Opportunity or sale | CRM stage, dates and the attribution method. | A matched source does not by itself prove causal impact. |
02 / Worked example
The honest unknown
Illustrative example · no client resultA buyer submits a form and says they first heard about the business through an AI tool. Save that as self-reported discovery. If analytics has no reliable referral, retain the distinction. Do not invent a matching prompt, assume which answer they saw or label the opportunity as directly caused by a content change.
03 / Put it into practice
A useful next step, with an owner.
- 01
Agree definitions
Decide what counts as a visit, qualified inquiry and opportunity before reporting outcomes.
- 02
Connect available records
Use permitted analytics and CRM information and distinguish observed from self-reported sources.
- 03
Show missing links
Report unknown attribution and avoid adding revenue to a visibility dashboard without a documented connection.
04 / Where Arrow fits
Evaluate us by
the same standard.
Arrow’s public GEO scope describes measuring visits and inquiries where connected tools allow. Ask which systems, permissions and attribution fields your project actually includes.
Inspect Arrow’s published scope Published by Arrow AI about its own field and offer.05 / Common questions
The details behind the decision.
Does an AI referral prove a sale?
No. A referral describes a visit source. Sales and qualification need their own records.
Can self-reported attribution help?
Yes, when it is labeled as the buyer’s report and kept distinct from directly observed analytics.
Should Direct traffic be reassigned to AI?
Not without supporting evidence. Keep unknown sources unknown rather than manufacturing a precise channel total.
What should the CRM capture?
The qualification criteria, source evidence available, self-reported discovery where provided and relevant stage dates.
Can Arrow promise attributed revenue?
A delivery proposal can define work and measurement access. It cannot guarantee that AI visibility will produce a particular volume of opportunities or revenue.
Sources & scope
This is an editorial evaluation guide, not a completed experiment or an independent ranking of vendors. Product details should be checked against the current offer.
Arrow GEO: scope and measurement method Current Arrow GEO plansFrom a question to a plan
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