AI visibility / Accuracy
Is your AI visibility tool tracking the right company?
A mention should count only after it has been matched to the intended business. Short names, shared names, product names and rebrands can create false matches. Establish a brand identity record, inspect the surrounding answer and cited domain, and keep uncertain matches out of confirmed totals until reviewed.
Arrow / Decision brief03Evaluation framework · illustrative workflow
01 / Compare the evidence
What to inspect before you decide.
| Ambiguity | Verification | Reporting treatment |
|---|---|---|
| 01Shared company name | Match the offer, location and linked domain. | Confirm only when context identifies the intended company. |
| 02Product versus company | Define which product mentions belong in the company report. | Keep product and corporate metrics distinguishable. |
| 03Old brand name | Save aliases and the effective rebrand date. | Label historical names rather than silently rewriting old answers. |
| 04Unclear context | Inspect the full response and source passage. | Mark uncertain pending review. |
02 / Worked example
The “Arrow” problem
Illustrative example · no client resultAn answer containing “arrow” may describe a symbol, another company or Arrow AI. The word alone is insufficient. A reference to Arrow AI’s GEO offer with the correct domain is stronger identity evidence; a vague name without supporting context should remain unresolved. This is a matching example, not a captured AI answer.
03 / Put it into practice
A useful next step, with an owner.
- 01
Create the identity record
Record the canonical name, official domain, key products, verified aliases and common false matches.
- 02
Review the match
Read the sentence in context and follow available source links. Keep the original answer unchanged.
- 03
Audit corrections
Log why a match was accepted, rejected or left uncertain so totals can be reviewed later.
04 / Where Arrow fits
Evaluate us by
the same standard.
When evaluating Arrow, bring your domain, products and known naming collisions. Ask how identity checks and uncertain matches will appear in your agreed reporting workflow.
Inspect Arrow’s published scope Published by Arrow AI about its own field and offer.05 / Common questions
The details behind the decision.
Should every exact-name match count?
No. An exact name can still refer to a different business. Context and official domains help resolve the identity.
What about misspellings?
Keep verified variants in an explicit alias list and review ambiguous matches. Broad fuzzy matching can create false positives.
Does a linked domain always settle the match?
It is useful evidence, but inspect the surrounding claim and whether the link actually supports it.
How should we handle a rebrand?
Preserve historical records with the name observed at the time and document the relationship between the old and current names.
Can we count a product mention as a company recommendation?
Only under an explicitly defined rule, and the report should still distinguish product mentions from company-level recommendations.
Sources & scope
This is an editorial evaluation guide, not a completed experiment or an independent ranking of vendors. Product details should be checked against the current offer.
Arrow GEO: scope and measurement method Current Arrow GEO plansFrom a question to a plan
See what your business
needs to make clearer.
Bring your website, market and buyer questions. Start with a free review before choosing a scope.